Neura Vista– An Email Marketing & SMS Ad Agency
A successful ecommerce strategy has the power to transform an unknown brand into a household-name. Let’s assume your brand sells a good product and your business consistently achieves healthy metrics (conversion rate above 1%, healthy AOV and above 20% returning customer rate). Unfortunately, your heavy reliance on Facebook and Google Ads is simply not letting you reach healthy growth. What should you be looking to optimize next to get there?
That’s where we come in…
Despite ecommerce requiring a holistic approach, many brands focus solely on paid advertising. Sure—social platforms and other channels like Google can be effective for reaching audiences, but they’re not the only ones you should be considering. From your Shopify site to email/SMS marketing, there are numerous factors to consider when building out a strong ecommerce environment.
In particular, email marketing is highly effective for driving ecommerce growth. Just last year, we developed a comprehensive email strategy that helped our client scale from $0 to $300K/month.
Wondering how you can be next? Keep reading to learn how our team can take your brand to new heights by creating a powerful email marketing strategy.
Why Does SEO for E-Commerce Matter, and Do You Need SEO Services for Your E-Commerce Business?
Since the late 1990s, websites have been using search engine optimization as a way to be located on a search engine. As technology advanced and evolved, so did the definition of SEO, and today the term encompasses a broad spectrum of practices and strategies. While search engines still require the use of keywords and phrases for locating specific pages, content, and websites, there’s a lot more that goes into creating SEO content these days. An effective SEO strategy comprises more than just plugging keywords into content or carelessly plugging them into random areas on a website.
If you don’t know how to create the right content, your site will disappear into the far reaches of cyberspace, never to be seen by anyone searching from a search engine. Conversely, developing and employing a sound SEO strategy will launch your website ahead of your peers, gaining you droves of new followers and customers.
The difference between a useless SEO strategy and an effective one mainly comes down to quality. A good SEO strategy relies on content that creates value for readers while including relevant keywords and phrases sprinkled naturally throughout the content. In addition to having above-average writing skills, you must also:
- Find the right keywords
- Build a great optimized website
- Create superb content
- Understand proper scheduling
- Use digital marketing properly
- Create strong backlinks
- These crucial aspects are what will set you on the path to success with your e-commerce business. Throughout this article, you’ll learn more about SEO best practices and how a company that provides SEO services can add value to your business.
We Follow SEO Best Practices
You can spend all the time in the world researching keywords and plugging them into your content aimlessly, but if you don’t know how to place the keywords correctly, create high-quality content, or optimize your website, you’re going to be running in circles and getting nowhere.
Evestar follows the most up-to-date SEO best practices to ensure that your E-commerce store will gain more recognition and increase sales. Creating the right E-commerce SEO is not a simple task, especially if you already have an existing website that features an extensive list of products. You need a solid strategy to speed up the process and get it right.
From prioritizing pages, creating a workflow, and keeping an eye on the competition, we understand everything that goes into creating the most effective SEO strategy for your online ecommerce store.
Keep reading to learn more about SEO best practices, what makes up SEO-friendly ecommerce content, and how our comprehensive SEO services can help your e-commerce business gain recognition and increase sales.
SEO Best Practices and How to Write SEO-Friendly ECommerce Content
Step 1. Grow your email list with the best eCommerce tools.
Setup Attentive. Attentive is the leading eCommerce tool to help turn website visitors into leads. Featuring a proprietary pop up tool, Attentive captures emails and phone numbers at the highest conversion rates on the market. Beyond just growing your email list, this tool will also allow you to set up SMS campaigns, a powerful ally to any email marketing strategy.
Step 2. Dive into email automation
We love using Klaviyo as our email marketing platform.
- Set up a Welcome Email Series Flow.
We’ll start by analyzing your current performance metrics. The higher your AOV, the more extensive this series should be. When working with new clients, we often discover they’ve placed little to no effort on developing an impactful Welcome Series beyond just 1 or 2 emails. Dismissing the importance of a Welcome Series can result in a huge lost opportunity to convert customers and leave revenue on the table. Remember–once you’ve captured a lead, you have limited time to get them to take action. The earlier you engage with them, the higher the chance of converting them. A good rule of thumb is that the higher your product’s AOV, the longer your Welcome Series should be given the consideration stage it requires. We’ve found that Welcome Series should be between 3-5 emails for optimal exposure and effectiveness.
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Optimize Your Website
Website optimization is about much more than keywords and competition analysis. While those are huge factors in an SEO strategy, the design and development of your site are also priorities. A solid e-commerce website build will focus on the following aspects:
- Your site’s URL
- The overall structure of the site
- Style and aesthetics
- Accessibility and ease of use
- A fast and easy-to-use mobile site
If you make one mistake with any of the above aspects, you’ll have some serious SEO problems to handle. For example, you could have the best SEO content ever written, but if your site has ads all over the place and loads slower than a turtle walks, you’ll have a super high bounce rate, and people will never want to visit your site. A well-optimized website is about creating high-quality, SEO-friendly content and providing a great user experience. This is one area where a professional digital marketing team comes in handy.
Optimize Your Homepage
A particular area of focus for your website optimization is the homepage. There are many details to focus on to get your homepage optimization just right. Like the overall website optimization, making a mistake with any of them can cause significant SEO issues. A company that provides SEO services can help optimize the homepage title tag, meta description, and content – all of which are essential factors in your overall website optimization.
Homepage Title Tag
this short line of content is less than 70 characters, but it’s one of the most critical elements of on-site search optimization. This line should include your business name along with the primary keyword phrase you’re targeting. It needs to be short, concise, and appeal to search visitors.
Homepage Meta Description
Unlike the homepage title tag, the homepage meta description isn’t as important for keyword rankings. However, this 160-character description of your business will come up on SERPs below the title tag, so it needs to be written in a way that entices viewers to visit your site.
Homepage Content
Cluttered homepages don’t only confuse visitors but search engines as well. Your homepage content needs to be organized and contain a delicate balance of keywords, products, and information. It should be written clearly and concisely, providing readers with valuable information but not overloading them with information. You can consider featuring a few of your top products on the homepage, but they should include a unique selling proposition if you do.
Use Responsive Design and Reduce Page Load Speed
With millions of people using smartphones and other mobile devices for shopping these days, you must develop your e-commerce website with a responsive design that adapts to all types of browsers and provide a seamless user experience along with improved search results.
Page load speed is a critical part of providing an excellent user experience, and it’s also a vital ranking factor for SERPs. The faster your web pages load, the higher your site will be ranked. A company that provides SEO services will ensure that all the images on your site are the proper sizes and dimensions and can remove any unnecessary plug-ins and add-ons that use up speed without contributing to your business’s bottom line.
Page load speed is a critical part of providing an excellent user experience, and it’s also a vital ranking factor for SERPs. The faster your web pages load, the higher your site will be ranked. A company that provides SEO services will ensure that all the images on your site are the proper sizes and dimensions and can remove any unnecessary plug-ins and add-ons that use up speed without contributing to your business’s bottom line.
Build Backlinks
Building strong backlinks is a significant ranking factor, but like everything else that goes into SEO these days, there are tricks and guidelines to backlink correctly. You need to build a library of backlinks from high-quality sites naturally. The best ways to do this are through outreach to create blog posts related to your niche and become an authority in your space. This is one very effective ranking factor that can be extremely challenging for many e-commerce business owners.
If you want your e-commerce SEO strategy to work, you need the right tools. You also need to be creative, intelligent, and resourceful to get ahead of the competition. When it comes to search engine optimization, there’s no room for a half-hearted effort. If you’re ready to climb those SERPs, contact us to see how we can help expand your business with SEO.
Putting It All Together
As a creative advertising agency specializing in ecommerce, we’re committed to helping your brand unlock its ultimate potential. Evestar offers it all from ad campaigns to landing pages, email marketing and more, giving you access to both a creative and digital team who understand how to create and distribute your brand’s story effectively and profitably.
