Captivating Your Audience with Eye-Catching Ads
So, you have a product and have now taken the leap to launch your own ecommerce business. Now that it’s time to generate sales, you might be confused as to where you should start. Do you need a creative advertising agency? A digital agency? Better yet, what’s the difference?
Simply put, a creative advertising agency is hired to tell the story about your product through visuals on your website, landing pages, ads and emails. Once creative is developed, a digital agency then distributes it across various digital mediums such as Facebook, Google, TikTok, Pinterest, display networks and other platforms to reach new and existing customers.
Scaling Ecommerce Growth with a Creative Advertising Agency
Fortunately, Evestar is BOTH. Above all, we specialize in making sure you achieve your goals, meaning you ultimately make money. With Evestar, you’ll have access to a creative in-house and best-in-class media buying team. Our ecommerce growth marketing experts deliver results by developing a comprehensive brand story that we then distribute across the right channels at just the right time.
Throughout this article, you’ll get a first-hand look at just how our creative team brings your story to life.
Why Does SEO for E-Commerce Matter, and Do You Need SEO Services for Your E-Commerce Business?
Since the late 1990s, websites have been using search engine optimization as a way to be located on a search engine. As technology advanced and evolved, so did the definition of SEO, and today the term encompasses a broad spectrum of practices and strategies. While search engines still require the use of keywords and phrases for locating specific pages, content, and websites, there’s a lot more that goes into creating SEO content these days. An effective SEO strategy comprises more than just plugging keywords into content or carelessly plugging them into random areas on a website.
If you don’t know how to create the right content, your site will disappear into the far reaches of cyberspace, never to be seen by anyone searching from a search engine. Conversely, developing and employing a sound SEO strategy will launch your website ahead of your peers, gaining you droves of new followers and customers.
The difference between a useless SEO strategy and an effective one mainly comes down to quality. A good SEO strategy relies on content that creates value for readers while including relevant keywords and phrases sprinkled naturally throughout the content. In addition to having above-average writing skills, you must also:
- Find the right keywords
- Build a great optimized website
- Create superb content
- Understand proper scheduling
- Use digital marketing properly
- Create strong backlinks
- These crucial aspects are what will set you on the path to success with your e-commerce business. Throughout this article, you’ll learn more about SEO best practices and how a company that provides SEO services can add value to your business.
We Follow SEO Best Practices
You can spend all the time in the world researching keywords and plugging them into your content aimlessly, but if you don’t know how to place the keywords correctly, create high-quality content, or optimize your website, you’re going to be running in circles and getting nowhere.
Evestar follows the most up-to-date SEO best practices to ensure that your E-commerce store will gain more recognition and increase sales. Creating the right E-commerce SEO is not a simple task, especially if you already have an existing website that features an extensive list of products. You need a solid strategy to speed up the process and get it right.
From prioritizing pages, creating a workflow, and keeping an eye on the competition, we understand everything that goes into creating the most effective SEO strategy for your online ecommerce store.
Keep reading to learn more about SEO best practices, what makes up SEO-friendly ecommerce content, and how our comprehensive SEO services can help your e-commerce business gain recognition and increase sales.
SEO Best Practices and How to Write SEO-Friendly ECommerce Content
Our Creative Approach
Most of the time, brands focus too much on ‘how great their brand is’ instead of how much value their brand will bring to the customer. Their creative story is centered around themselves versus the customer. At Evestar, we use principles from Donald Miller’s, ‘Building a Brand Story’ to approach customers as the hero and your brand as their guide. Once you grasp this concept, it can be a powerful game-changer that will take your success to new heights.
That’s why at Evestar, we don’t just help to sell your products, we sell a narrative that positions those products as a solution to address customers’ pain points, thus adding value to their lives.
From email to advertising campaigns, landing pages and more, we understand the importance of delivering a cohesive brand experience that makes it easy for customers to say ‘yes.’
Below we go over the different types of creatives that we use to help bring your story to life.
Optimize Your Website
The goal of an ad is to drive as much traffic as possible. By featuring eye-catching ads that maximize user clicks, you’re well on your way to ecommerce success.
There’s no denying that platforms like Facebook and YouTube are some of the most powerful advertising platforms for eCommerce brands. However, to be effective, you need to use the right ad type/format at the right stage of the customer journey to get the biggest bang for your buck.
- Continue reading to discover how you can optimize campaign performance using the right ad formats at the right time.
Buzzfeed Video
Introducing the Brand
When you launch prospecting campaigns to customers who haven’t heard of you, Buzzfeed-style videos are proven to get the highest click-through rates. Particularly effective for top-of-the-funnel customers, this is a great way to introduce cold audiences to your brand.
As the initial touch point, this is an opportunity to tell your story, how you started, who uses the brand, where you’ve been featured and other key introductory points. These dynamic videos are usually 1-minute long and include a caption to keep the user engaged with your video.
Optimize Your Homepage
A particular area of focus for your website optimization is the homepage. There are many details to focus on to get your homepage optimization just right. Like the overall website optimization, making a mistake with any of them can cause significant SEO issues. A company that provides SEO services can help optimize the homepage title tag, meta description, and content – all of which are essential factors in your overall website optimization.
Homepage Title Tag
this short line of content is less than 70 characters, but it’s one of the most critical elements of on-site search optimization. This line should include your business name along with the primary keyword phrase you’re targeting. It needs to be short, concise, and appeal to search visitors.
Homepage Meta Description
Unlike the homepage title tag, the homepage meta description isn’t as important for keyword rankings. However, this 160-character description of your business will come up on SERPs below the title tag, so it needs to be written in a way that entices viewers to visit your site.
Homepage Content
Cluttered homepages don’t only confuse visitors but search engines as well. Your homepage content needs to be organized and contain a delicate balance of keywords, products, and information. It should be written clearly and concisely, providing readers with valuable information but not overloading them with information. You can consider featuring a few of your top products on the homepage, but they should include a unique selling proposition if you do.
Testimonials
User Generated Content
User-generated content is the most powerful way to establish trust with your audience. Prospective shoppers care about what existing customers have to say; and this is a stage for them to hear about others’ experiences with a brand instead of the brand talking about itself.
UGC helps to reinvigorate an organic connection that feels real both to the brand and to the buyer. Testimonials in particular are effective for connecting with audiences at the top of the funnel and extremely successful when reaching those at the middle of the funnel.
Testimonials
User Generated Content
User-generated content is the most powerful way to establish trust with your audience. Prospective shoppers care about what existing customers have to say; and this is a stage for them to hear about others’ experiences with a brand instead of the brand talking about itself.
UGC helps to reinvigorate an organic connection that feels real both to the brand and to the buyer. Testimonials in particular are effective for connecting with audiences at the top of the funnel and extremely successful when reaching those at the middle of the funnel.
Build Backlinks
Building strong backlinks is a significant ranking factor, but like everything else that goes into SEO these days, there are tricks and guidelines to backlink correctly. You need to build a library of backlinks from high-quality sites naturally. The best ways to do this are through outreach to create blog posts related to your niche and become an authority in your space. This is one very effective ranking factor that can be extremely challenging for many e-commerce business owners.
If you want your e-commerce SEO strategy to work, you need the right tools. You also need to be creative, intelligent, and resourceful to get ahead of the competition. When it comes to search engine optimization, there’s no room for a half-hearted effort. If you’re ready to climb those SERPs, contact us to see how we can help expand your business with SEO.
Putting It All Together
As a creative advertising agency specializing in ecommerce, we’re committed to helping your brand unlock its ultimate potential. Evestar offers it all from ad campaigns to landing pages, email marketing and more, giving you access to both a creative and digital team who understand how to create and distribute your brand’s story effectively and profitably.
